ABOUT

Dedal is invested in taking part of the world and its economic dealings with a conscious approach: we see every buy as a moment to actively contribute to a better world.

Committed to preserve the manufacturing heritage of Portugal and to support local businesses, we partner with suppliers and young designers to create our products. We believe that bridging the gap between young designers and local production units can be a way of empowering young talents and embracing fresh product design approaches. This why we have been working closely with Portuguese universities (ESAD.CR and FBA.UL), also welcoming new design collaborations as long as they are young designers and their language fits our collections.

‘dedal’ is the acronym of Developing Design And Local economies. Also means thimble in Portuguese (the cap used to protect the end of the finger when sewing). Our product names are inspired by Latin and Esperanto languages.

 

MISSION
Offer a range of smart and meaningful products that promote original homes and fulfilled stakeholders.

 

VISION
To be the most humane company in the world, positively transforming the lives of everyone that touches our products.

 

VALUES

Fairness. We believe that every stakeholder should be fairly rewarded, from the designer to the maker, from the retailer to the consumer.

Human Touch. Humanness is in everything we do: from the hands that know how to produce, to our products that give every home a more humane touch.

Meaningfulness. We trust our products to be soulful because of their form (that provokes smiles), function (having other purpose than decor) or production technique (the uniqueness of each piece made with hand-operated processes).

Responsive Footprint. We work hard to ensure our social and ecological footprints are the lowest possible: we source the materials and produce locally (Portugal and Europe).

Connected Learning. We partner with universities to challenge students to find new market approaches and product ideas. In return, they get pragmatic feedback on product feasibility, cost optimization, market needs and, if there’s a match with our core: product production.