ABOUT

Dedal makes smart homeware the heart way, in Portugal. We offer unique and useful everyday objects that turn daily routines into memorable moments.
Our collection was produced with socially-responsible buyers in mind.

We preserve Portuguese manufacturing skills by supporting local businesses and empowering young design talents.

We believe that more conscious consumer approach can actively contribute to making a better world.

We build long-term partnerships with every stakeholder (artists, designers, universities, clients and suppliers) to fulfil our mission. We have been working closely with Portuguese universities ESAD.CR and FBA.UL.

MISSION

Offer a range of smart and meaningful products that promote original homes and fulfilled stakeholders.

VISION

To become one of the most humane companies in the world, positively transforming the lives of everyone that comes into contact with our products.

VALUES

FAIRNESS. We believe that every stakeholder should be fairly rewarded, from the designer to the maker, retailer and consumer.

CONNECTED LEARNING. We partner with universities to challenge students to design new products. In return, we offer young designers pragmatic feedback on product feasibility, cost optimization, market needs and production.

RESPONSIVE FOOTPRINT. We work hard to ensure our social and ecological footprints are the lowest possible. We source local materials and produce locally (Portugal and Europe).

HUMAN TOUCH. It is in everything we do: from the hands that know how to produce, to our products that give every home a more humane touch.

MEANINGFULNESS. We believe our products have soul because of their form (that makes people smile), function (having a purpose other than decoration) or production technique (the uniqueness of each handmade piece).