SMART HOMEWARE MADE THE HEART WAY IN PORTUGAL

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We make unique and useful everyday objects that turn daily routines into memorable moments.

Dedal is committed to preserve the Portuguese manufacturing skills by supporting local businesses while empowering young designers. Our collection was produced with socially responsible buyers in mind as we believe that conscious consumers can actively contribute to a better world.

'Dedal' is the acronym of developing design and local activities. The word 'dedal' also means thimble in Portuguese.

OUR VALUES

FAIRNESS

We believe that every stakeholder should be fairly rewarded, from the designer to the maker, from the retailer to the consumer.

HUMAN TOUCH

It is in everything we do: from the hands that know how to produce, to our products that give every home a more humane touch.

MEANINGFULNESS

We believe our products have soul because of their form (that makes people smile), function (having a purpose other than decoration) or production technique (the uniqueness of each handmade piece).

RESPONSIVE FOOTPRINT

We work responsively to ensure our social and ecological footprints are the lowest possible. We source local materials and produce locally (Portugal and Europe).

CONNECTED LEARNING
Since the early days we have been working closely with two Portuguese universities: ESAD.CR (industrial design department) and FBA.UL (product design department).
Together we promote active and on-the-job training: connected learning (school > production > market). We brief the students (different focus and design approaches), they pitch back interesting product ideas. We select and prototype the ones that fit our moto. Sometimes interesting products are put on hold as the production solutions do not comply with some of our values (ex: fairness to the consumer, eco awareness, others). Students are involved in the entire process and get royalties for their work (standard market rates).

MISSION

Offer a range of smart and meaningful products that promote original homes and fulfilled stakeholders.

VISION

To become one of the most humane companies in the world, positively transforming the lives of everyone that comes into contact with our products.
OUR TEAM

Patrícia Valinho

Founder and General Manager

Alberto Leitão

Photography (internship May-July 2018)

André Cantante

Designer: Kresto + Kafo (FBA.UL)

André Domingos

Designer: Kapsulo + Organizi (FBA.UL)

André Gouveia

Designer: Ujalta + Ujo

Catarina Cunha e Sá

Graphic Design (internship May-July 2018)

Filipa Barata

Designer: Kresto + Kafo (FBA.UL)

Irena Übler

Designer: Snuro

FIlipe Pêgo

Designer: Mantu + Varmo

João Pedro Almeida

Designer: Kapsulo + Organizi (FBA.UL)

Joneiber Saldanha

Designer: Copus (ESAD.CR)

Pedro Agapito

Designer: Naso (ESAD.CR)

Sahra Rahmouni

B2B internship (May-July 2018)

Sofia Macedo

Social Media Manager

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